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Privacy Policy

A guide to our privacy policy

Here at we want to reassure you that we are committed to respecting your privacy. Like all retailers we do collect some information about you when you shop with us, but as a valued customer we want to be clear about how and why we do this and what happens to the information

The following policy relates to our website, which is owned and operated by Urbane Fashion Ltd. Our registered office is at Vancouver House, 111 Hagley Road, Edgbaston, B16 8LB.

Please read the following information carefully to understand our views and practices regarding your personal data and how we treat it, by using our website you consent for us to utilise your information as set out below. We will only use your personal information in accordance with this privacy policy and applicable current data protection laws. You must not impersonate any other person or entity or use a false name or a name that you are not authorised to use.

We may occasionally need to amend this policy from time to time, so you may like to check this page periodically to ensure you are up to date.

Information we may collect about you

The information we collect about you is used for fulfilling orders, processing payments, customising your website experience and communicating with you about products, services and other news from that we feel may be of interest to you. Whilst we will always contact you about important matters relating to your order or account, we will not send you any marketing information if you have asked us not to (you can opt-out within My Account). We collect the following personal details about you:

Name Email address Contact number (in case we need to talk to you about your order or account – or update you on your loyalty points) Billing addres Delivery address

We also collect optional demographics such as your age range, and size - but only with your explicit consent (e.g. when supplied as part of a product review, competition, sign up for a newsletter). We may also ask you for your age to verify your eligibility to enter. Please note you do not have to supply any of this information in order to shop with us.

From time to time we may supplement the personal information collected from you with information from publicly available sources, such as information to validate your address. This helps us maintain the accuracy of your personal information; it helps us improve our service, website and makes your experience tailored to you.

We may also collect additional information during your visit, Details about your computer (e.g. your IP address, browser and screen size)

Navigation and browsing activity (e.g. how often you access our website, which products you view, items in your bag, the point you left our website, the time you spent looking at our site)

Information from cookies or tracking beacons (e.g. to help us understand how you came to visit our site and whether you made a purchase)

We use this information to help us understand the Website activity and to monitor and improve the Website. For more information about ways you can opt-out of some of these processes, please see our cookie section.

So what do we use your information for?

From time to time we may conduct promotions, competitions and sweepstakes. If you choose to participate, we may ask you to provide your name, address, phone number, date of birth, gender, email address and other information, including shopping preferences. We will only use this information for the purpose of conducting our promotions, to send you our newsletter, or to keep you informed of our new products and services.

Terms and conditions for specific promotions or competitions may be posted on the website, provided in our Stores or in the promotional materials themselves. It is your responsibility to ensure that you are familiar with any applicable terms and conditions prior to participating in such activities.


Out of courtesy when we collect information from you we will give you the option to opt out of receiving marketing information from us. When you provide us with information you will also have the opportunity to subscribe to receive various forms of marketing from us, such as e-mails and newsletters, or information from affiliated partners we work with. The information we collect helps us to personally target our marketing in a way we feel would be of specific interest to you. We may, from time to time, send with your ordered products, inserts advertising the goods or services of unrelated third party companies. However, please be rest assured that we do not pass on your personal data to these third party companies.

You can opt-out of receiving promotional or marketing information at any time by emailing us at quoting your full name, address and postcode.

Children’s Privacy

In order to protect children we ask that if you are under 16 years of age, you may browse the website, however, please do not provide your personal information to us. For example, you cannot register or make a purchase. Our website is not designed for minors and we do not knowingly collect personal information from any person under 16 years of age. All of our promotions are tailored to a minimum age of 16.

Your rights to access your personal information

Most of the personal information we hold about you is visible within the My Account section of our website where you are able to make changes at any time. If there is any information that you are unable to change, or you wish to know more about the data that we hold about you, you can contact us at and discuss this with us.


Our site uses cookies to keep track of your visits to our website. A cookie is a small file that can be stored by your browser on your computer’s hard drive. We use cookies to save your email address and password so that you don’t have to re-enter it every time you visit our site. Cookies also help us to recognise when you visit our website and note the areas that are of interest to you. This allows us to tailor the services we provide. Cookies do not contain confidential information such as your home address, telephone number or credit card details and we do not exchange cookies with any third party websites.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.

Site statistics and data collection

We monitor customer traffic on an aggregate basis using cookies and code, which is embedded in the site. This provides statistical information about visits to pages on the site, the duration of individual page view, paths taken by visitors through the site, data on visitors screen settings and other general information. We uses this information to help improve the site and services to its users.

We also use Google Analytics features based on Display Advertising, including Google Analytics Demographics and Interest Reporting. This provides us with anonymous aggregated data that we use to shape our services around our users' interests. Google provides an Ads Settings feature to allow you to opt out of this and a browser add-on to allow you to opt out of all Google Analytics data collection.

Information we share

Third parties

We will never sell, transfer or disclose your personal details to third parties for marketing purposes, except those as described in this privacy policy. However, there are occasions where we may need to share some of your information with carefully selected third parties acting as our agents. Reasons for this include the following:

To meet essential operational needs whilst fulfilling your order (such as payment processing, fraud detention, data validation)

To monitor performance and security

To conduct research and analysis

To facilitate delivery of a prize should you enter a competition (but only with your explicit consent)

Where necessary to comply with regulations or law enforcement, or to protect our property and other rights.

We may disclose your personal information:

  • If Urbane Fashion UK Ltd or substantially all of its assets are acquired by a third party in which case personal data held by it about its customers will be one of the transferred assets and, in which case, we may disclose your personal data to the prospective seller or buyer of such business or assets. However, please be rest assured that this privacy policy would remain in force as part of any such transfer.
  • To protect our customers and from fraud and theft, we may pass on personal information that we obtain from making identity checks, together with account information to organisation’s including law enforcement agencies, involved in fraud prevention and detection and credit risk reduction; one of the purposes for which we may disclose your address and postcode details is to check against the IMRG Security Alert or any other Fraud Prevention Scheme.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation.
  • In order to enforce or apply our terms of use or terms and conditions of supply of products and other agreements; or to protect the rights, property, or safety of Urbane Fashion Limited our customers, or others.

Unless required to do so by law, we will not otherwise share, sell or distribute any of the personal information you provide to us without your consent.

Protecting your personal information

We follow strict security procedures in the storage and disclosure of personal information to prevent unauthorised access or unlawful processing of your personal information. We keep your information confidential and store it on a secure server which is password protected and hidden behind a firewall. We use secure socket layer software (SSL) to encrypt all of your personal information including your credit card number and your name and address. This technology prevents you from inadvertently revealing personal information using an insecure connection.

All payment information is handled using encrypted AES technology and industry leading payment partner Sagepay. No credit or debit card details are stored once your order has been processed. This is why you can save your delivery address but need to enter your card details for every transaction.

We recommend that you always close down your internet browser when you have finished shopping online especially if you use a shared PC. This will delete temporary cookies from any sites that you may have visited. We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you via our site.

Opt out and access

You may opt out of receiving marketing information from us at any time via e-mail or post by contacting us through:



Write to us at: Vancouver House, 111 Hagley Road, Edgbaston, Birmingham B16 8LB

Please bear with us and allow at least five working days for your correspondence to get to us, be processed, for communications to cease and for your details to be removed from our mailing lists.

You are entitled to access information we hold about you. Your right of access can be exercised by writing to us in accordance with the Data protection Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and where appropriate, notified to you by e-mail.


If you have any questions, comments or requests regarding this Privacy Policy, we will be happy to answer them. Please contact Customer Services at